Branding While Black ft. Bridget Todd
Plugged-in personalities
Katie and Yves speak with Bridget Todd about self-selection and authenticity online .
People have been branding themselves for a long time, but personal branding is a whole new beast in the digital age — especially for Black folks.
Katie and Yves speak with Bridget Todd of There Are No Girls on the Internet about what it means to share carefully crafted personas on social media.
GUESTS
Bridget Todd
“I realized that I just have no interest in being on this hamster wheel where I have to be responding to the whims of billionaires who run tech platforms who I will never meet.”
“Maybe my personal brand is not having one — being mysterious.”
“I also think it’s important to acknowledge how that self-selection, even though we have agency when we’re doing it, it can also be exhausting.”
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